Privacy Policy

Last updated: 01/37/2025

This Privacy Policy describes how Success Portraits (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from successportraits.com (the “Site”) or otherwise communicate with us (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term “personal information”, we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

Basic contact details including your name, address, phone number, email.
Order information including your name, billing address, shipping address, payment confirmation, email address, phone number.
Account information including your username and password.
Shopping information including the items you view or put in your cart.
Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

You have the right to access, correct, delete, or transfer your personal information that we hold. For instance, you can access and update your account information through your account settings or contact us directly for more complex requests.

Information We Collect through Cookies

We also automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.

These technologies may include tracking mechanisms that allow us to analyze user activity, optimize content, and measure the effectiveness of our marketing efforts across multiple platforms. This includes tools that may collect data related to your interactions with advertisements and online content.

Information We Obtain from Third Parties

Additionally, we work with third-party advertising platforms that may collect and share data related to your engagement with our advertisements, helping us better understand how our marketing efforts perform across different channels. These third parties may collect data using tracking technologies, such as:

Companies who support our Site and Services.
Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.
When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party’s policies or practices. For more information, see the section below, Third Party Websites and Links.

We collect your public profile data only from your consent that you grant before initiating Social Login, from the social network used to login at our website (i.e., Google). This data includes your first name, last name, email address, link to your social media profile, unique identifier, link to social profile avatar or the social profile avatar itself in the case of Facebook and Linkedin login. This data is used to create your user profile at our website. You can revoke this consent at any time from your profile page at our website or by sending us an email.

Use of Google Analytics

We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”), to help us understand how visitors interact with our website and to improve your user experience. Google Analytics collects information such as your IP address, device information, browser type, and interactions with our website. This information is transferred to and stored by Google on servers in the United States.

To enhance your privacy, we have implemented IP anonymization in Google Analytics. This means that Google truncates or anonymizes the last octet of your IP address for users within member states of the European Union or other parties to the Agreement on the European Economic Area before storing the information.

Purpose and Legal Basis: We use the information collected by Google Analytics to analyze website usage patterns, improve the functionality of our website, and optimize our marketing strategies. The legal basis for this processing is our legitimate interest in improving our services, provided it does not override your rights and freedoms.

Data Sharing: Google may share information collected through Google Analytics with third parties where required by law or where such third parties process information on Google’s behalf. Google complies with relevant privacy frameworks, such as the EU-US Data Privacy Framework, to ensure adequate levels of data protection.

Opting Out: You have several options to control how Google Analytics processes your information:

Manage your preferences through our Opt-Out Preferences page, where you can enable or disable analytics cookies.
Adjust your browser settings to block or refuse cookies.
Download and install the Google Analytics Opt-out Browser Add-on to prevent Google Analytics from collecting your information on any website.

For more information about Google’s privacy practices, please review their Privacy Policy.

Email Marketing and Essential Tracking

If you opt in to receive marketing emails from us, we may use limited tracking technologies to ensure the effective delivery and functionality of these emails. This includes tracking metrics such as email opens, link clicks, and delivery rates, which allow us to monitor and optimize our email campaigns. Such tracking is considered essential to provide the email marketing services you have agreed to receive and ensure their proper functionality.

If you have opted out of marketing/tracking cookies but have chosen to receive marketing emails, please note that email-specific tracking will still be applied. This tracking is strictly limited to ensuring the functionality and performance of email campaigns, such as identifying whether an email was delivered or opened. It is not used for broader behavioral analysis or personalization outside the scope of email marketing.

To adjust your preferences for receiving marketing emails or related tracking, you can update your settings on our Opt-Out Preferences page or by following the unsubscribe link included in any marketing email.

E-Commerce Shop Tracking

To provide a seamless shopping experience on our website, we collect and process certain information related to your interactions with our online store. This includes data such as the items you add to your cart, your purchases, and the information you provide during checkout (e.g., name, email address, billing and shipping address).

Purpose and Legal Basis:

We use this tracking to:

Facilitate and fulfill your orders, including payment processing and delivery.
Ensure the proper functioning and security of our e-commerce platform.
Analyze shopping behavior to improve our store’s performance, optimize our offerings, and enhance your overall experience.

The legal basis for processing this data includes:

Performance of a Contract: To process your purchases and deliver the products or services you have requested.
Legitimate Interest: To optimize our e-commerce services, provided this does not override your privacy rights.

Data Sharing:

We do not share your e-commerce activity data with third parties except where necessary to:

Fulfill your orders (e.g., sharing shipping details with delivery providers).
Process payments through secure payment processors.
Comply with legal obligations or regulatory requirements.

Opting Out:

If you prefer not to have your shopping activity tracked beyond what is essential for fulfilling your order, you can:

Manage your preferences on our Opt-Out Preferences page, where you can enable or disable analytics and marketing cookies.
Adjust your browser settings to limit or block cookies.
Use private browsing mode to restrict non-essential tracking during your session.

Note: Certain tracking, such as essential cookies required to process your orders and ensure the security and functionality of our e-commerce platform, cannot be disabled. If you wish to make purchases from our store, these cookies are necessary to provide a seamless shopping experience.

How We Use Your Personal Information

Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to you account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to create a personalized PDF file based on the results of your test, and to enable you to post reviews.
Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.
Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.
Communicating with you. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.

Cookies

Like many websites, we use Cookies on our Site to power and improve our Services. These Cookies serve various purposes, including remembering your actions and preferences, running analytics to understand user interactions, and improving the functionality and performance of our Services. For instance, Cookies are used to track your progress on the personality test, ensuring accurate results. Without these Cookies, certain features, such as the personality test, may not function properly. We may also allow third-party service providers to use Cookies on our Site to help tailor services, products, and advertising on our Site and other websites.

Cookies on our Site are categorized as follows:

Essential Cookies: These are necessary for the website to function properly. They enable core features such as security, network management, and accessibility. Essential cookies cannot be disabled.
Analytics Cookies: These help us understand how visitors interact with our Site by collecting anonymized data. They enable us to optimize performance, improve functionality, and provide a better user experience. You can opt out of these cookies via our Opt-Out Preferences page.
Marketing/Tracking Cookies: These track your interactions on our Site to help tailor content and communications to your preferences. They may also be used for performance tracking and advertising purposes. You can manage these cookies via our Opt-Out Preferences page.

Most browsers automatically accept Cookies by default, but you can configure your browser to block or delete Cookies through its settings. Please note that blocking Cookies may negatively impact your experience on our Site. Certain features, including the personality test, require Cookies to function properly and may not be available if Cookies are disabled.

The functionality of the personality test is contingent upon the utilization of essential Cookies to record and retrieve your progress during and after the completion of the test. In the absence of Cookies, access to the personality test will not be possible.

To learn more about managing your cookie preferences, please visit our Opt-Out Preferences page.

Data Sharing Specificity

We work with third-party service providers to enhance the functionality and performance of our website. These providers may place cookies or use similar technologies on our site to support analytics, marketing, and other functionalities. Examples of such providers include:

Google: For analytics and performance tracking. Google Analytics helps us understand website usage and improve user experience. You can learn more about Google’s data practices by reviewing their Privacy Policy.
Klaviyo: For email marketing and tracking. Klaviyo uses cookies to enhance your email experience and to track interactions with our email campaigns. For more details, see Klaviyo’s Privacy Policy.
Facebook: For advertising and conversion tracking. We use Facebook technologies, such as the Facebook Pixel and Conversion API, to measure the effectiveness of our advertising campaigns, optimize marketing efforts, and deliver more relevant ads on Facebook. You can learn more about Facebook’s data practices by reviewing their Privacy Policy.
Reddit: For advertising and conversion tracking. We use Reddit technologies, such as the Reddit Pixel and Conversions API, to measure the effectiveness of our advertising campaigns, optimize our marketing efforts, and deliver more relevant ads on Reddit. You can learn more about Reddit’s data practices by reviewing their Privacy Policy.

These third-party cookies and tracking technologies are subject to the providers’ respective privacy policies. We recommend reviewing these policies for more information on how your data is handled and how you can manage your preferences directly with these providers.

You can control your preferences regarding these technologies through our Opt-Out Preferences page, which allows you to enable or disable specific categories of cookies and tracking tools, including those used for advertising purposes.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.
With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We have, in the past 12 months disclosed the following categories of personal information and sensitive personal information (denoted by *) about users for the purposes set out above in “How we Collect and Use your Personal Information” and “How we Disclose Personal Information”:

Categories of Recipients:

Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners and data analytics providers)
Business and marketing partners
Affiliates

We do not use or disclose sensitive personal information for the purposes of inferring characteristics about you.

Category of Personal Information

Identifiers such as basic contact details and certain order and account information
Commercial information such as records of products or services purchased and shopping information
Internet or other similar network activity, such as Usage Data

Categories of Recipients

Business and marketing partners

User Generated Content

The Services may enable you to post product reviews and other user-generated content. If you choose to submit user generated content to any public area of the Services, this content will be public and accessible by anyone.

We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties.

Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children’s Data

Improved: “Our Services are designed for individuals aged 16 years and older. We do not knowingly collect personal information from children under the age of 16. If we become aware that we have inadvertently received personal information from a visitor under the age of 16 on our site, we will delete the information from our records. If you believe we might have any information from or about a child under 16, please contact us.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

We retain your personal information only for as long as is necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law. This includes retaining information to comply with our legal obligations, resolve disputes, and enforce our agreements.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in some cases, we may decline your request as permitted by law. We are committed to respecting your rights and providing clear, transparent processes for exercising them.

Rights You May Have

Right to Access / Know: You have the right to request access to the personal information we hold about you. This includes details about the purposes for which the information is used, the categories of personal information collected, and any third parties with whom your data has been shared.
Right to Delete: You may request that we delete personal information we maintain about you. Please note that certain data may be retained if necessary to fulfill legal obligations, complete transactions, resolve disputes, or enforce agreements.
Right to Correct: You may request that we correct any inaccurate or outdated personal information we maintain about you. We strive to ensure that the information we hold is accurate and up-to-date.
Right of Portability: In certain circumstances, you have the right to request a copy of your personal information in a commonly used, machine-readable format. You may also request that we transfer this information to a third party where technically feasible.
Right to Restrict Processing: You may request that we restrict the processing of your personal information in specific circumstances, such as if you contest the accuracy of the data or object to its processing.
Right to Object: You may object to the processing of your personal information, including for direct marketing purposes. If you opt out of direct marketing, we will stop processing your information for this purpose.

How to Exercise Your Rights

You may exercise your rights by:

Using tools available on our Site, such as our Opt-Out Preferences page.
Contacting us directly using the contact details provided in this Privacy Policy.

Please provide sufficient information in your request to verify your identity, such as your name, email address, and any account details related to your interactions with us. We may ask for additional information if necessary to fulfill your request.

Authorized Agents

If you designate an authorized agent to make requests on your behalf, we may require proof that the agent has been authorized to act on your behalf. This may include written authorization from you and verification of your identity.

Non-Discrimination

We will not discriminate against you for exercising your rights. This means that you will not be denied goods or services, charged different prices or rates, or provided a different level or quality of services as a result of exercising your rights, except where permitted by applicable law.

Response Timeline

We strive to respond to all valid requests in a timely manner, typically within the timeframes required under applicable laws. If we are unable to fulfill your request within the standard timeframe, we will notify you of the delay and provide an estimated response time.

Legal Exceptions

While we aim to honor all valid requests, there are circumstances where we may decline or be unable to fulfill your request. These include situations where fulfilling the request would conflict with legal obligations, affect the rights of others, or where we are unable to verify your identity.

Contact Information

If you have questions about your rights or need assistance with exercising them, please contact us using the information provided at the end of this Privacy Policy.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

International Users

Please note that we may transfer, store and process your personal information outside the country you live in, including the United States. Your personal information is also processed by staff and third party service providers and partners in these countries.
If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission’s Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Lawful Basis for Processing

We process your personal information on the following lawful bases:

Consent: Where you have given us clear consent to process your personal information for a specific purpose.
Contract: Where the processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract.
Legal Obligation: Where the processing is necessary for us to comply with a legal obligation.
Legitimate Interests: Where the processing is necessary for our legitimate interests or the legitimate interests of a third party, provided these are not overridden by your interests or fundamental rights and freedoms.

Data Breach Notification

In the event of a data breach, we will notify affected individuals and the relevant supervisory authority within 72 hours of becoming aware of the breach, where required by law. Our notification will include details of the breach, the likely consequences, and the measures we have taken or propose to take to address the breach.

Compliance with Specific Regulations

This Privacy Policy has been designed to be compliant with major data protection laws, including the General Data Protection Regulation (GDPR) for our European Union users and the California Consumer Privacy Act (CCPA) for residents of California. For more information on your specific rights under these regulations, please contact us.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us.

We value your privacy